Wissen / Knowledge Base
MODULE Performance Marketing: articles, analyses and recommendations for clients.
The MODULE Performance Marketing knowledge base: client recommendations, clear process breakdowns and materials on Google Ads, SEO, analytics, SMM, AI, websites and other marketing tools.
Recommendations for clients
Preparing to work with MODULE
Short practical guides: what to prepare for a free consultation, what information is needed for a cost estimate, and what is required to begin working together and creating a website.
Areas
Digital marketing
↗Digital marketing is a system for growing a business online: advertising, search visibility, social media, the website, content, analytics and automation work together to attract customers, measure results and develop effective channels.
By industry
Practical insights for different industries
Articles and insights
Digital marketing articles and insights
Advertising in ChatGPT: ChatGPT Ads, AI Agents and the New Era of Performance Marketing
An in-depth look at the new advertising channel: ChatGPT Ads, tracking, OpenAI Pixel, Conversions API, Sponsored Agents and integration with the wider performance system.
Read article →Practical materials on advertising, analytics, SEO, websites and digital business growth. The section is regularly expanded with new articles and insights.
Digital Marketing: How an Integrated System of Tools Supports Business Growth
Digital marketing is neither a single advertising channel nor a collection of isolated activities. It is a system of digital tools that…
Website Creation: What Is Included and What Kind of Website Your Business Needs
A website should do more than look modern. It should present the business clearly, work correctly on desktop, smartphone and tablet, be…
How to Measure Digital Marketing Performance: CPA, ROAS, CAC, LTV and Other KPIs
Marketing metrics are useful only when they are connected to the business model. A high CTR may look good, but it does…
Remarketing: How to Bring Visitors and Potential Customers Back
Not every visitor is ready to buy on the first visit. Remarketing makes it possible to continue communicating with audiences that have…
AI in Digital Marketing: Where Artificial Intelligence Is Actually Useful
AI can accelerate many marketing tasks, but it delivers the greatest value not as a replacement for strategy, but as a tool…
How to Choose Digital Marketing Channels for Your Business
A business does not need to be present in every advertising platform at the same time. A few channels with a clear…
Marketing for Local Businesses: Google Maps, SEO and Advertising
For a local business, it is important to be visible precisely when someone nearby is searching for the service. The website, Google…
How Google Ads, SEO and Content Reinforce One Another
Google Ads, SEO and content are often managed by different specialists, but for the business they work more powerfully as one system…
Landing Page or Full Website: Which Is Better for Advertising?
A landing page and a full website solve different problems. The right choice depends on the number of services, product complexity, traffic…
Marketing Funnel: How to Turn Traffic into Enquiries and Sales
A marketing funnel describes the path from a broad audience to a specific business result. It helps identify the stage at which…
Customer Journey: From First Contact to Purchase
The customer journey is the sequence of interactions a person has with a business before and after a purchase. Understanding this journey…
Google Tag Manager: Why Businesses and Marketers Need It
Google Tag Manager is a tag management system that helps organise marketing and analytics events without adding every individual script directly and…
GA4 for Business: Which Metrics Actually Matter
Google Analytics 4 collects a large volume of data, but businesses do not need to review dozens of reports every day. It…
Conversion Tracking: Which Conversions Businesses Really Need to Track
Conversion tracking shows which user actions have value for the business and which channels lead to them. Without it, an advertising platform…
Why a Website Gets Traffic but Does Not Generate Customers
Traffic is only the first stage. A website can receive hundreds of visits and generate almost no enquiries if the audience, offer…
Why Google Ads Gets Clicks but No Enquiries
Clicks without enquiries do not automatically mean Google Ads is not working. The cause may lie in search queries, campaign settings, the…
How Much Should a Business Spend on Online Advertising?
There is no universal advertising budget. The same amount may be sufficient for a local service in one city and barely noticeable…
SEO or Google Ads: Organic Traffic vs Paid Advertising
SEO and Google Ads both bring users from search, but in different ways. Advertising can generate traffic and data more quickly, while…
Google Ads or Meta Ads: Which Channel Fits Different Goals?
Google Ads and Meta Ads can both bring customers, but they work with different audience behaviour. The choice depends on whether active…
Digital Marketing Strategy: Connecting Advertising, SEO, Website and Analytics
A strong digital strategy starts not with choosing an advertising platform, but with understanding the business. Advertising, SEO, the website, content and…
Performance Marketing: What It Is and How It Differs from Traditional Marketing
Performance marketing is a digital marketing approach that connects actions and budgets with measurable results. The focus is not only on reach,…
Digital Marketing: What It Is and How It Works for Business
Digital marketing is not a single advertising channel or a collection of separate tools. It is a system in which the website,…