You do not need to prepare a technical specification for an initial website estimate. Simply send the key information about the project in whatever format is convenient. If something is not yet known, you can skip it for now.
For a cost estimate, please send:
- About the business. What you do, which services or products you offer, and which cities or countries you operate in.
- What you want to achieve. Describe the future website in your own words: how you imagine it, what you like and what matters to you.
- Website type. Landing page, multi-page website, company website or another format. If you are unsure, I can help determine the right option.
- Structure. Which pages or sections you want: home, services, about, contact, articles, case studies, FAQ and so on.
- Languages. Whether the website needs to be multilingual and which language versions are required.
- Functions. Enquiry forms, questionnaires, call buttons, WhatsApp/Telegram, booking, pop-ups or other functions.
- Design. Whether you have brand guidelines or preferences for colours and visual style. You can send 2–3 websites you like.
- Materials. Whether you already have a logo, copy, photos, videos and other prepared materials.
- Marketing. Whether you need SEO preparation, Google Analytics, Tag Manager, conversion tracking and preparation for advertising.
- Timing. Whether you have a preferred launch date.
It can be even simpler
If you cannot answer each point yet, send the general information and simply describe what you want to achieve. Tell me about the business and future website, show examples you like, and specify the required languages and functions. That is enough to start the discussion and determine a suitable structure.
What happens next
I will clarify any missing details, suggest an appropriate structure and then prepare an estimate of the cost and scope of work.