A website should do more than look modern. It should present the business clearly, work correctly on desktop, smartphone and tablet, be prepared for advertising and SEO, and make it possible to measure user actions.
What kind of website do you need?
Before work begins, we define the project\u0027s objective and complexity. It may be a compact landing page for a specific service or advertising campaign, a multi-page corporate website, a specialist\u0027s website, or a more complex structure with several services, languages and business areas.
Landing page
Suitable when the goal is to focus the user on one offer and one primary target action.
Multi-page website
Suitable for a business with several services or areas, SEO objectives, articles and a need to present the company in more detail.
What website creation can include
- Planning the structure and user journey.
- Selecting a visual direction and design that fits the business and brand.
- Modern responsive design for desktop, smartphone and tablet.
- Multilingual functionality when the business serves different audiences.
- Buttons and clear conversion points.
- Pop-ups and additional CTA elements where they genuinely make sense.
- Contact forms and customer questionnaires.
- Contact via email and messaging apps.
- Basic technical and content SEO preparation.
- Google Analytics 4.
- Google Tag Manager.
- Conversion tracking for key actions.
- Preparing pages for Google Ads and other advertising channels.
The website as part of digital marketing
The site structure is designed around where the audience will come from and what action they should take. Website, SEO, analytics and advertising are therefore treated as connected elements of one system.
What should be defined before starting
- What problem should the website solve?
- Which services or products need to be presented?
- Do you need a landing page or a complete multi-page website?
- What visual direction and design suit the business?
- How many language versions are required?
- Do you need articles, dedicated SEO pages or pages for advertising campaigns?
- Which forms, questionnaires, buttons, messaging apps and other contact options are required?
- Which calls, enquiries, purchases or other actions need to be tracked?
- Do you already have brand guidelines, photos, videos and copy?
Cost
Cost depends on the structure, number of pages, languages, content, integrations and project complexity. After a short discussion of the task, the required scope of work and a specific proposal can be defined.